Google has added a new major feature to its search engine, it has now added content from mobile applications to search and these apps can now be streamed from the cloud.
Previously Google only indexed apps that had matching web content, this is no longer the case and it is now indexing standalone apps.
But up until now, Google has only been able to show information from apps that have matching web content. Because we recognize that there’s a lot of great content that lives only in apps, starting today, we’ll be able to show some “app-first” content in Search as well. For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. Or if you’re thinking about visiting Arches National Park, you will now find details about the 18-mile scenic drive from the Chimani app.
Enhanced Search Experience
This new feature significantly enhances the search experience for users by providing more comprehensive results. Previously, if a user searched for specific information, they might have missed out on valuable content that was only available within apps. Now, with the inclusion of standalone apps, users can access a broader range of information directly from their search results. This is particularly beneficial for niche apps that offer specialized content not available on the web.
For instance, if you’re planning a last-minute trip and need to book a hotel, the HotelTonight app can provide you with immediate options directly in your search results. Similarly, if you’re an outdoor enthusiast planning a visit to a national park, apps like Chimani can offer detailed guides and information that enhance your trip planning.
Streaming Apps from the Cloud
One of the most innovative aspects of this update is the ability to stream apps from the cloud. This means that even if you don’t have a particular app installed on your device, you can still access its content. This is a game-changer for users who may have limited storage space on their devices or who prefer not to download multiple apps.
For example, if you’re searching for a recipe and find that the best results are from an app you don’t have, you can stream the app’s content without needing to install it. This not only saves space but also provides immediate access to the information you need.
This feature also opens up new opportunities for app developers. By making their app content accessible through Google search, developers can reach a wider audience and potentially increase their user base. It encourages the creation of high-quality, app-first content that can stand alone without a corresponding website.
You can find out more details about the changes to Google search at the link below and also details about these new streamed apps.
Source Google, TechCrunch, Techmeme
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