Microsoft recently launched their new Surface 2 and Surface Pro 2 tablets, and the company is obviously hoping to have a big impact with these new tablets in the UK.
Microsoft has put up a giant Microsoft Surface 2 tablet in London, the tablet was snapped by The Verge and it features a massive 383 inch display.
The giant Microsoft Surface 2 tablet has been put up in Trafalgar Square in London, the tablet is 27 feet wide and 17 feet high, and the device actually works.
Microsoft has been letting some school kids in London play with the tablet, you can jump on the giant keys to control the giant Microsoft Surface 2 tablet.
Innovative Marketing Strategy
This innovative marketing strategy by Microsoft is not just a publicity stunt but a clever way to engage the public and create a buzz around their new products. By placing the giant tablet in a prominent location like Trafalgar Square, Microsoft ensures high visibility and interaction with a diverse audience. The interactive nature of the display, allowing school children to play and engage with the device, adds an element of fun and education, making the experience memorable.
The Surface 2 and Surface Pro 2 tablets come with significant upgrades over their predecessors. The Surface 2 features a 10.6-inch ClearType Full HD display, a Tegra 4 processor, and up to 10 hours of battery life. It runs on Windows RT 8.1, offering a range of productivity and entertainment options. The Surface Pro 2, on the other hand, is powered by an Intel Core i5 processor and runs the full version of Windows 8.1, making it a versatile device for both work and play.
Market Impact and Sales Expectations
We wonder if this will help Microsoft increase sales of their new Surface 2 tablets in the UK, both versions of the tablet are now available in the UK. The Microsoft Surface 2 retails for £359 in the UK; this is for the 32GB model of the tablet, and prices of the Surface Pro 2 start at £719 for the 64GB model.
The pricing strategy is competitive, especially considering the features and capabilities of the devices. The Surface Pro 2, with its higher price point, targets professionals and power users who need a robust device for multitasking and productivity. The Surface 2, being more affordable, is aimed at students, casual users, and those looking for a reliable tablet for everyday use.
Microsoft’s decision to launch these tablets in the UK market is strategic, given the growing demand for versatile computing devices. The UK has a tech-savvy population that values innovation and functionality, making it an ideal market for the Surface tablets. The giant tablet display in Trafalgar Square is likely to generate significant media coverage and social media buzz, further boosting the visibility of the new products.
In addition to the giant tablet display, Microsoft has also been conducting various promotional events and offering hands-on demonstrations in retail stores across the UK. These efforts are aimed at educating potential customers about the unique features and benefits of the Surface 2 and Surface Pro 2 tablets.
Overall, Microsoft’s launch of the Surface 2 and Surface Pro 2 tablets, coupled with their innovative marketing strategies, is expected to make a significant impact in the UK market. The combination of high visibility, interactive engagement, and competitive pricing positions Microsoft well to capture a substantial share of the tablet market.
Source The Verge
Image Credit The Verge
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