Following on from the rumour reported earlier this month that GameStop might begin to sell refurbished MacBooks. GameStop has announced this week that they have begun to stock and sell Android tablets at over 1,600 of their U.S. stores.
Tablets such as the Acer Iconia Tab A200 and ASUS TF300T and Toshiba Excite 10 are now available to purchase priced at $300, $400 and $450 respectively.
GameStop’s Strategic Move into the Tablet Market
GameStop’s decision to enter the tablet market is a strategic move aimed at diversifying its product offerings and tapping into the growing demand for mobile computing devices. By offering popular Android tablets like the Acer Iconia Tab A200, ASUS TF300T, and Toshiba Excite 10, GameStop is positioning itself as a one-stop-shop for tech enthusiasts and gamers alike. This move not only broadens their customer base but also leverages their existing trade-in program, allowing customers to trade in old devices for new tablets.
The Acer Iconia Tab A200, priced at $300, is known for its affordability and solid performance, making it an attractive option for budget-conscious consumers. The ASUS TF300T, at $400, offers a balance of performance and price, featuring a quad-core processor and a high-resolution display. The Toshiba Excite 10, priced at $450, is aimed at users seeking a premium tablet experience with its robust build quality and advanced features.
Value-Added Extras and Trade-In Program
As well as the new Android tablets, GameStop is also packing the Android tablets with a bounty of games and extras for free. GameStop explains in their press release:
“Android tablets purchased at GameStop come loaded with valuable extras including a hand-picked selection of free games, like Sonic CD and Riptide, the Kongregate Arcade gaming app and a free issue of Game Informer Digital. As with all products sold by GameStop, these items can be purchased with trades of games, consoles and even an old iPod®, iPhone® or iPad®.”
This value-added approach not only enhances the appeal of the tablets but also provides an incentive for customers to choose GameStop over other retailers. The inclusion of popular games like Sonic CD and Riptide, along with the Kongregate Arcade gaming app, caters to the gaming community, which is a significant part of GameStop’s customer base. Additionally, the free issue of Game Informer Digital offers customers a glimpse into the latest gaming news and reviews, further enriching their purchase experience.
The trade-in program is another key aspect of GameStop’s strategy. By allowing customers to trade in old games, consoles, and even Apple devices like iPods, iPhones, and iPads, GameStop is making it easier for customers to afford new tablets. This program not only drives sales but also encourages repeat business, as customers are likely to return to GameStop for future trade-ins and purchases.
In conclusion, GameStop’s entry into the Android tablet market is a well-thought-out move that leverages their existing strengths and customer base. By offering a range of popular tablets, value-added extras, and a flexible trade-in program, GameStop is positioning itself as a competitive player in the mobile computing market. This strategic expansion is likely to attract a diverse range of customers, from tech enthusiasts to casual gamers, and drive growth for the company in the coming years.
Source: Joystiq
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