GameLoft has announced that it has signed an exclusivity deal with Amazon’s new App Store, allowing it to exclusively sell GameLoft’s Android gaming titles. GameLoft has explained their exclusivity deal with Amazon is mainly due to the recent malware problems which have afflicted the Android Marketplace.
With GameLoft looking for a safe way to distribute its titles to Android gamers, they also expressed that Amazon’s DRM was another reason why they made the choice to go with Amazon App Store exclusivity.
Reasons Behind the Exclusivity Deal
GameLoft’s decision to partner exclusively with Amazon is multifaceted. One of the primary reasons is the security concerns associated with the Android Marketplace. Over the past few years, the Android Marketplace has been plagued with malware issues, which have not only affected users but also developers. Malware can compromise user data and degrade the overall gaming experience, leading to a loss of trust in the platform. By choosing Amazon’s App Store, GameLoft aims to provide a safer environment for its users.
Another significant factor is Amazon’s Digital Rights Management (DRM) system. DRM helps protect intellectual property by preventing unauthorized copying and distribution of digital content. For game developers like GameLoft, DRM is crucial in safeguarding their games from piracy. Amazon’s robust DRM system ensures that GameLoft’s titles are protected, thereby preserving their revenue and maintaining the integrity of their games.
“The Amazon ecosystem is controlled where we don’t find too many pirated versions of our games or malware games, so for the consumers, it will be a safer place to come and get applications,” Guillemot said in an interview.
Benefits for Gamers and Developers
The exclusivity deal with Amazon is not just beneficial for GameLoft but also for gamers and other developers. For gamers, the Amazon App Store offers a curated selection of apps and games, reducing the risk of encountering malicious software. This controlled environment ensures that users can download and enjoy games without worrying about security threats.
For developers, Amazon provides a more stable and secure platform to distribute their apps. The App Store’s stringent review process ensures that only high-quality and safe applications are available for download. This not only protects users but also enhances the reputation of developers who choose to distribute their apps through Amazon.
Moreover, Amazon’s App Store offers various promotional opportunities for developers. Through features like the “Free App of the Day” and other marketing tools, developers can reach a broader audience and increase their app’s visibility. This can lead to higher download rates and increased revenue.
Future Implications
The exclusivity deal between GameLoft and Amazon could set a precedent for other developers considering similar partnerships. As security concerns continue to grow, more developers might opt for platforms that offer better protection against malware and piracy. This could lead to a shift in the app distribution landscape, with more developers choosing to partner with trusted platforms like Amazon.
Additionally, this deal highlights the importance of DRM in the digital age. As piracy remains a significant issue, robust DRM systems will become increasingly crucial in protecting intellectual property. Developers will need to consider the security features of the platforms they choose to distribute their apps on.
In conclusion, GameLoft’s exclusivity deal with Amazon’s App Store is a strategic move aimed at providing a safer and more secure environment for its users. By leveraging Amazon’s robust DRM system and controlled ecosystem, GameLoft aims to protect its games from piracy and malware, ensuring a better experience for gamers. This partnership could pave the way for other developers to follow suit, leading to a more secure and trustworthy app distribution landscape.
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