Fujitsu has been releasing some interesting smartphones and tablets recently, and now it would appear that the company intends to launch some of these devices in Europe.
According to a recent report by the FT, Fujitsu is in talks with a number of European mobile carriers to launch a range of tablets and smartphones in Europe.
Fujitsu has sold its existing devices in Japan, and now it looks like it intends to expand its market to Europe, and we may see some of these European bound devices at MWC 2012 next week.
Fujitsu’s Expansion Strategy
Fujitsu’s move to enter the European market is a strategic decision aimed at capturing a larger share of the global mobile device market. The company has been successful in Japan, where it has built a strong reputation for quality and innovation. By entering Europe, Fujitsu aims to leverage its existing technological advancements and cater to a new audience that is always on the lookout for cutting-edge technology.
The European market is highly competitive, with established players like Samsung, Apple, and Huawei dominating the scene. However, Fujitsu’s unique selling points, such as its focus on security features and user-friendly interfaces, could give it an edge. For instance, Fujitsu’s smartphones often come equipped with advanced biometric security options, including facial recognition and fingerprint scanning, which are highly valued by European consumers.
Potential Devices and Features
There are no details as yet on whether we will see any of the existing Fujitsu smartphones and tablets in Europe or whether the company will be releasing a new range of devices designed specifically for the European market. However, it is likely that Fujitsu will introduce a mix of both existing and new models to appeal to a broad audience.
One of the devices that could make its way to Europe is the Fujitsu Stylistic M350/CA2 Android Tablet. This tablet has been well-received in Japan for its robust performance and sleek design. It features a 7-inch display, making it highly portable and ideal for both professional and personal use. The tablet also boasts a long battery life, which is a crucial factor for European consumers who are always on the go.
In addition to tablets, Fujitsu may also introduce its range of smartphones, which are known for their durability and high performance. For example, the Fujitsu Arrows series has been popular in Japan for its waterproof and dustproof features, making it suitable for various environments. These features could be particularly appealing to European consumers who lead active lifestyles.
Moreover, Fujitsu’s commitment to sustainability could resonate well with the European market. The company has been focusing on creating eco-friendly devices by using recyclable materials and reducing energy consumption. This aligns with the growing trend among European consumers who prioritize sustainability when making purchasing decisions.
Fujitsu’s entry into the European market could also lead to collaborations with local tech companies and service providers. Such partnerships could help Fujitsu tailor its products to meet the specific needs and preferences of European consumers. For instance, collaborating with European software developers could result in localized apps and services that enhance the user experience.
In conclusion, Fujitsu’s plan to launch smartphones and tablets in Europe is an exciting development that could bring more diversity and innovation to the market. While we await more details on the specific devices and features, it is clear that Fujitsu is well-prepared to make a significant impact. The upcoming MWC 2012 event will likely provide more insights into Fujitsu’s European strategy and the new products we can expect to see.
Source The Next Web, FT
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