An era has come to an end this month as FUJIFILM announces the discontinuation of its iconic FUJIFILM PRO 400H camera film. The camera film is not being discontinued because of poor sales but due to the inability to obtain key ingredients for the manufacturing process. Raw material acquisition has already been made hard due to the COVID-19 pandemic. But unfortunately, one of the key ingredients in making the FUJIFILM PRO 400H is just no longer available.
“FUJIFILM PRO 400H film is a unique product that is coated with a fourth layer – requiring specialized raw materials and chemicals. As it has become increasingly difficult to procure the raw materials needed to produce PRO 400H, Fujifilm has made the difficult business decision to discontinue PRO 400H. Right now we are focusing on supporting our customers in this transition.
Based on recent customer demand, we anticipate that we will be able to allocate 120 through the end of 2021. The production and sale of 135 will cease immediately, January 14, 2021.”
The Legacy of FUJIFILM PRO 400H
FUJIFILM PRO 400H has been a staple in the photography community for years, known for its exceptional color reproduction and fine grain. This film has been particularly popular among portrait photographers due to its ability to render skin tones with a natural and pleasing look. The fourth layer technology, which is unique to this film, has allowed photographers to achieve a level of color accuracy and depth that is hard to replicate with other films.
The discontinuation of FUJIFILM PRO 400H marks the end of an era for many professional and amateur photographers who have relied on this film for their work. The film’s unique qualities have made it a favorite for wedding photographers, who appreciate its ability to capture the subtle nuances of skin tones and the vibrant colors of wedding attire. Landscape photographers have also favored this film for its ability to capture the rich, natural colors of the environment.
Impact on the Photography Community
The announcement has sent ripples through the photography community, with many photographers expressing their sadness and disappointment. Social media platforms and photography forums have been flooded with tributes to the beloved film, with photographers sharing their favorite images captured on FUJIFILM PRO 400H. Some have even started stockpiling the film, anticipating its scarcity in the coming months.
The discontinuation also raises questions about the future of film photography. While digital photography has become the dominant medium, film photography has seen a resurgence in recent years, with many photographers appreciating the unique qualities and aesthetic that film offers. The loss of FUJIFILM PRO 400H is a reminder of the challenges that film manufacturers face in maintaining production in a digital age.
Despite the discontinuation, FUJIFILM remains committed to supporting its customers. The company has assured photographers that they will continue to produce other types of film and that they are exploring new ways to innovate and meet the needs of the photography community. This commitment is crucial as photographers navigate the transition away from FUJIFILM PRO 400H.
The discontinuation of FUJIFILM PRO 400H is a significant moment in the history of photography. While it is a loss for the community, it also highlights the resilience and adaptability of photographers. As they bid farewell to a beloved film, they will continue to find new ways to create and innovate, keeping the spirit of film photography alive. The legacy of FUJIFILM PRO 400H will undoubtedly live on in the countless images it has helped create, serving as a testament to its impact on the world of photography.
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