Ford has announced that it has teamed up with Psyonix, the maker behind the popular videogame called Rocket League. The videogame sees vehicles playing in multiplayer soccer matches where the vehicles have to knock the ball into the goal. Ford says that the F-150 Rocket League Edition will be available as an in-game purchase between February 20 and 28th.
Details of the F-150 Rocket League Edition Bundle
The F-150 bundle includes a chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost, and F-150 player banner. Each of these elements has been meticulously designed to reflect the rugged and iconic nature of the Ford F-150, ensuring that players get an authentic experience. The chairman decal adds a unique visual flair to the vehicle, while the two sets of wheels offer customization options to suit different player preferences. The engine audio and boost effects are designed to give players an immersive experience, making them feel as if they are driving a real F-150. The player banner is a nice touch, allowing players to show off their Ford pride.
Ford’s Strategic Move into Gaming
Ford says the appearance of its iconic truck in the videogame is part of its wider push in the gaming realm after successful sponsorships with other games, including Forza. This move is part of a broader strategy to engage with a younger, tech-savvy audience that spends a significant amount of time in virtual environments. By integrating its vehicles into popular games, Ford aims to build brand loyalty among gamers who may become future car buyers.
Ford also intends to produce commercials for its vehicles aimed directly at gamers, narrated by Bryan Cranston of Breaking Bad fame. These commercials are expected to leverage the actor’s distinctive voice and strong on-screen presence to create memorable and impactful advertisements. The digital truck has real-world styling cues from the F-150 design team and looks more than a little like a Ford Raptor pickup. This attention to detail ensures that the in-game vehicle not only looks good but also feels authentic to fans of the brand.
The collaboration with Psyonix is not just a marketing gimmick; it represents a deeper understanding of the evolving landscape of consumer engagement. As traditional advertising channels become less effective, brands like Ford are exploring innovative ways to connect with their audience. By entering the gaming world, Ford is tapping into a community that values authenticity and engagement over traditional advertising.
Moreover, the partnership with Rocket League is particularly strategic because the game itself is a blend of sports and automotive culture, making it a perfect fit for a brand like Ford. The game’s competitive nature and emphasis on teamwork and skill mirror the qualities that Ford aims to embody in its vehicles.
In addition to the in-game presence, Ford is also exploring other avenues to engage with the gaming community. This includes sponsoring esports tournaments, collaborating with popular streamers, and even developing exclusive content for gaming platforms. These efforts are aimed at creating a holistic brand experience that resonates with gamers on multiple levels.
In conclusion, Ford’s collaboration with Psyonix for the F-150 Rocket League Edition is a well-thought-out strategy to engage with a new generation of consumers. By integrating its iconic truck into a popular videogame, Ford is not only enhancing its brand visibility but also creating a unique and memorable experience for gamers. This move is part of a broader strategy to stay relevant in an increasingly digital world and to build lasting relationships with a tech-savvy audience.
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