Not only is Facebook beating Google on visitor traffic its also looking more like Google in its advertising business as well, with figures from 2010 showing that a majority of Facebook’s ad sales now come from small- and medium-size companies that make use of its self-serve ad system. A similar advertising model that turned Google into the $200 billion generating giant it is today.
During 2010 Facebooks advertising revenue increased 86% over the company’s estimated 2009 advertising revenue of $740 million worldwide, with $1.21 billion being earned within the US, according to estimates from eMarketer.
With these figures its now thought that Facebook account for almost 5% of total online-ad spending, and its share may increase to as much as 8% in 2011.
Via Advertising Age