EE TV has today announced a major update to its service that brings with it a “My TV” section to enable viewers to personalise their TV experience as well as new on-demand apps.
The My TV features includes the ability to add favourite programmes and channels, as well as use the new companion screen function. That takes the form of a second screen for additional information and interactivity for the media they are watching.
Even after the acquisition of EE by BT for £12.5bn the company is still developing its EE TV. Simeon Bird, director of home broadband and TV at EE explains :
The new EE TV features take the personalisation capability that all smartphone and tablet owners are familiar with, and incorporates it to create what we believe is the best multi-screen TV service available today
The Guardian reports that “EE reported 919,000 broadband customers as at the end of June, adding 50,000 in the first quarter and 35,000 in the second quarter.”
For more information on the new EE TV features jump over to the official EE TV website.