Here is another cool design concept, this one is by designers Iskender Asanaliev & Adilet Asanaliev, the ON Air Watch.
The ON Air Watch is a blend of analogue and digital watches, the time in hours is displayed by the a watch hand, which moves around the watch just like and analogue watch.
The minutes are displayed numerically within the watch hand, as you can see from the photos, if you want to display the seconds, you just press a button and they are displayed on the screen.
This is a stunning looking design, I wish watch manufacturers could make digital watches that looked this good, I might then be tempted to switch from my trusty analogue watch to a digital one.
Behance via Yanko Design, The Awesomer