It looks like Samsung may have a hit on their hands with their new Samsung Galaxy S10 range of smartphones.
According to respected analyst Ming-Chi Kuo who is well known for his predictions on Apple, demand for the new Galaxy S10 range of devices is higher than previously expected.
Pre-order demand for the S10 series is better than expected. Worldwide pre-order demand for the S10 series grows by 30-40% YoY compared to that for the S9 series based on our survey. Therefore, we will increase shipment estimates of the S10 series in 2019 by 30% from 30-35mn to 40-45 units. S10+ and S10 account for 85% or more of total shipments.
We believe that the better-than-expected shipment momentum of S10 series is due to (1) the market’s bearish view on high-end smartphone growth, (2) spec differentiation from iPhone models, including an ultrasonic fingerprint on display (FOD), rear triple-camera, and bilateral wireless charging, (3) much better-than-expected demand in China market, and (4) trade-in programs.
Samsung has managed to set it devices apart from the competition and the handsets come with a range of features that Apple’s iPhones don’t have. They also have a great design and don’t have a massive notch on the front of the device, they could end up being Samsung’s most popular devices to date.
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