It looks like Flash may finally be killed off, as Google has announced that they are banning flash from their display adverts next year.
From June this year all of Google’s display adverts will be HTML 5, the company has also announced that it’s publisher solutions, the Google Display Network and HTML will no longer run flash adverts from next year.
This is great news for website owners and also for their readers, as this will force the advertising companies to finally stop using flash and switch to HTML.
Google’s display networks are used by a wide range of third party advertising networks, so the move will ensure that these networks finally ditch flash.
Over the last few years, we’ve rolled out tools to encourage advertisers to use HTML5, so you can reach the widest possible audience across screens (http://goo.gl/nWHctK). To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5:
– Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
– Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.
It’s important to update your display ads^ to HTML5 before these dates.
This should mean that the HTML 5 adverts will cut down on website load times and also memory usage and make the user experience better. Google said that this does not include their flash video adverts at the moment.
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