Designer Erin McGuire thinks that Coca Cola should be making some cool video game themed versions of their popular coke drinks, and has decided to put together these cool Coca Cola Space Invader editions of the original Coca Cola, Diet Coke, and Coke Zero.
Similar to Space Invaders art, these pixel creatures are invading the human world. They have taken over the walls of Paris, Amsterdam, New York, LA, and now they are targeting Coca-Cola cans across the world, turning everything in their path to pixels.
The Intersection of Pop Culture and Branding
The idea of merging iconic video game imagery with a globally recognized brand like Coca Cola is not only innovative but also a brilliant marketing strategy. Video games have a massive following, and Space Invaders, in particular, is a classic that resonates with multiple generations. By incorporating Space Invaders into their packaging, Coca Cola could tap into the nostalgia of older gamers while also appealing to younger audiences who appreciate retro aesthetics. This fusion of pop culture and branding could potentially lead to a surge in sales and a renewed interest in the brand.
Moreover, the pixel art style of Space Invaders is visually striking and lends itself well to packaging design. The simplicity and boldness of pixel art can make the cans stand out on store shelves, catching the eye of consumers. This kind of design can also create a sense of exclusivity and collectibility, encouraging fans to purchase and keep the cans as memorabilia.
Expanding the Concept
While the Space Invader editions are a fantastic start, the concept could be expanded to include other iconic video games. Imagine a series of Coca Cola cans featuring characters and themes from games like Pac-Man, Super Mario, or The Legend of Zelda. Each series could be released as limited editions, creating a buzz and a sense of urgency among collectors and fans.
Additionally, Coca Cola could collaborate with game developers to create special in-game content or promotions. For example, purchasing a Coca Cola Space Invader edition could unlock exclusive levels or skins in a Space Invaders game. This kind of cross-promotion could drive both beverage sales and game downloads, benefiting both industries.
Another avenue to explore is augmented reality (AR). By integrating AR technology with the cans, consumers could use their smartphones to see animated Space Invaders on their screens, adding an interactive element to the experience. This would not only make the product more engaging but also provide a unique selling point that sets it apart from competitors.
Very cool, we tend to agree with Erin, and think Coca Cola should make some of these fun Space Invader themed versions.
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