According to a recent report by research firm Strategy Analytics, China is now the world’s largest smartphone market, taking the top spot from the United States, with over 23.9 million smartphones shipped in China for the third quarter.
This compares to 23.3 million smartphones shipped in the US for the same quarter, and surprisingly Nokia is in the lead in China’s smartphone market with a 28 percent share.
Linda Sui, Analyst at Strategy Analytics, said, “Smartphone shipments grew 58 percent sequentially to reach a record 23.9 million units in China during Q3 2011. In contrast, smartphone shipments fell 7 percent sequentially to reach 23.3 million units in the United States. China has overtaken the United States for the first time to become the world’s largest smartphone market by volume.”
Factors Contributing to China’s Growth
Several factors have contributed to China’s rapid growth in the smartphone market. One of the primary reasons is the sheer size of the population. With over 1.4 billion people, China has a vast consumer base that is increasingly becoming tech-savvy. The rise of the middle class in China has also played a significant role. As more people have disposable income, the demand for smartphones has surged.
Moreover, the Chinese government has been investing heavily in improving the country’s telecommunications infrastructure. The expansion of 4G and the introduction of 5G networks have made smartphones more appealing to consumers. Additionally, local smartphone manufacturers like Huawei, Xiaomi, and Oppo have been producing high-quality devices at competitive prices, making smartphones more accessible to a broader audience.
Nokia’s Surprising Lead
It is noteworthy that Nokia holds a 28 percent share in China’s smartphone market. This is surprising given the intense competition from both local and international brands. Nokia’s success can be attributed to its strong brand recognition and reputation for durability and reliability. The company has also been strategic in its partnerships and marketing efforts, which have resonated well with Chinese consumers.
Nokia’s focus on producing a range of smartphones that cater to different segments of the market has also been a key factor. From budget-friendly models to high-end devices, Nokia has ensured that there is something for everyone. This diversified approach has helped the company maintain its lead in a highly competitive market.
You can find out full details of the report over at Strategy Analytics.
Source BGR
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