The gist of this new product from Tamiya, best known for its super cool model race cars, is a calling card whose content can be disassembled and rebuilt into whatever machine you fancy…like a battleship.
The concept card is a mini-kit that can be assembled into a battleship, race car and jet fighter . An interesting idea no doubt and it will certainly stimulates both hemispheres of the brain. It certainly brought about the marketing buzz Tamiya’s been hoping for, with many flocking to stores just to get the free kit-in-a-card
But wait, if you do disassemble such a business card and create a battleship, what happens when you have to contact the person who gave it to you?
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