BSkyB are celebrating this week after winning a court judgement in England and Wales High Court against Microsoft for infringing the “Sky” trademark by advertising their new cloud storage service SkyDrive.
BSkyB started legal proceedings back in June 2011 for infringement of two registered community trademarks and to UK registered trademarks to prevent the Defendants, Microsoft, from using ‘SkyDrive’ as the name for their cloud storage service throughout the European Union.
This week result comes after an eight-day trial that was held back in April 2013, a BSkyB representative explained:
“Sky is pleased with the judgment handed down today by Mrs Justice Asplin. We regard any unauthorised use of the Sky name as a clear infringement of our well-established Sky brand. We remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies that seek to use our trademarks without consent.”
Microsoft, has also put in a counterclaim in an attempt to invalidate the four Sky trademarks “on the grounds of descriptiveness for cloud storage services.” We will keep you updated on more new within the dispute as it happens.
Source: Tech Crunch
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