While Blizzard’s bread is firmly buttered by subscription fees at the moment, free-falling World of Warcraft subscriber numbers must at least have given the MMO giant pause. Develop is reporting that Blizzard will be continuing the march towards Free-to-play with its upcoming Project Titan. Blizzard has previously experimented with this business model by giving away the first 20 character levels of World of Warcraft.
That doesn’t mean subscription fees are gone for good. “For us, and even for EA with the Star Wars game, I think that the value that you get for the $15 a month is just unmatched. I don’t think you can get that amount of entertainment value anywhere. I’d put the $15 up against anything,” according to CEO Mike Morhaime.
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