If you missed the Blackberry 10 launch event yesterday, BlackBerry Limited (formerly Research In Motion) has now made the Blackberry 10 launch event available to watch over on their website.
The highly anticipated launch of Blackberry 10 is hopefully going to help RIM regain some of its lost market share and take the company forward over the next few years.
New Features and Innovations
In the run-up to the launch event, BlackBerry has stated that there is not a single line of code from the current BlackBerry legacy OS present in the new QNX-based OS. This marks a significant departure from their previous operating systems, aiming to provide a more modern and efficient user experience. The new Blackberry 10 operating system introduces several innovative features designed to enhance productivity and user engagement.
One of the standout features of Blackberry 10 is the BlackBerry Hub, a centralized inbox that consolidates all your messages, emails, and social media notifications in one place. This feature is designed to streamline communication and make it easier for users to stay on top of their interactions. Additionally, the new OS includes BlackBerry Balance, which allows users to separate their work and personal data on the same device, ensuring that sensitive information remains secure while providing the flexibility to use the device for personal activities.
New Smartphones and Market Strategy
As well as the new Blackberry 10 operating system, BlackBerry also launched a range of new smartphones running the new Blackberry 10 OS. These devices include the BlackBerry Z10 and the BlackBerry Q10. The Z10 features a full touchscreen interface, while the Q10 retains the classic BlackBerry physical keyboard, catering to long-time fans of the brand who prefer tactile feedback.
The Z10 boasts a 4.2-inch display with a resolution of 1280×768 pixels, providing sharp and vibrant visuals. It is powered by a dual-core 1.5 GHz processor and comes with 2GB of RAM, ensuring smooth performance for multitasking and running demanding applications. The Q10, on the other hand, features a 3.1-inch AMOLED display with a resolution of 720×720 pixels and is equipped with the same powerful processor and RAM as the Z10.
BlackBerry’s strategy with these new devices is to appeal to both new and existing customers. By offering a choice between a touchscreen and a physical keyboard, BlackBerry aims to cater to different user preferences and needs. The company is also focusing on enhancing its app ecosystem, encouraging developers to create apps for the new platform to ensure that users have access to a wide range of applications.
If you haven’t got time to watch the whole Blackberry 10 Launch Event which is located here, you can also watch highlights from the event on the Blackberry 10 YouTube site.
The launch of Blackberry 10 represents a significant milestone for BlackBerry Limited. The company is betting on the new OS and devices to revive its fortunes in a highly competitive smartphone market dominated by iOS and Android. With its focus on security, productivity, and user experience, BlackBerry 10 has the potential to attract both enterprise users and consumers looking for a reliable and efficient smartphone.
Source: Blackberry
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