This month the BBC has unveiled details of a new BBC iPlayer application they are creating which has been specifically designed for children.
The BBC is planning to launch a new service for kids called BBC iPlay that will provide a ‘single, online front-door for children to the wealth of the whole BBC and trusted partners beyond’ says the UK broadcaster.
The new service will provide children with a way to watch their favourite content from the BBC as well as in the future provide content from other Trusted partner content all completely free from commercial influence. The BBC explains a little more about their BBC iPlay and its content and features for children :
In the first six months of this year, there have been 500 million downloads of children’s content on iPlayer, already almost double the number in the same period last year. 75% of children have access to a tablet at home… and over 50% of primary school age children use social media.
That’s why we’ve been doing a piece of work to create what we are calling our Big Digital Plan for Children. In this process, we’ve talked to industry experts, knowledgeable academics, people from across the BBC (many who are in the room today) and most vitally our funny, bright and imaginative audience.
By bringing together all the BBC’s children’s content in one place, it will let children interact with others in a safe environment and to explore and express their creativity in ways that the the audience of 10 years ago could never have imagined.
It will allow each and every child to make their mark on the BBC – a mark that’s as personalized as their finger print. Learning and making will be at the core of iPlay – encouraging children to be active creators, not just passive consumers. And it will also include blogs, podcasts and educational tools to help develop digital and creative skills to boot.
Children grow up at different rates, and iPlay will allow them to move at their own pace.
Instead of asking children to choose between CBeebies and CBBC, they will now have their individual collection of programmes and content, based on their age and consumption – as well as our two dedicated TV channels.
For more information about the new BBC iPlay Service for children Jump over to the official BBC Media Centre blog for full details and plans of the new iPlay service.