With the highly anticipated release of Battlefield 3 edging ever closer to its official launch date of October 25, 2011, on Microsoft Windows, PlayStation 3, and Xbox 360, the EA marketing machine is now beginning to pick up speed. Rumors suggest that EA Games has set aside one of the biggest marketing budgets ever for their new Battlefield 3 game.
Even before the marketing campaign hits overdrive, pre-order figures are already outpacing recorded Black Ops pre-order figures, which must surely have Activision’s marketing department looking over their shoulders for the forthcoming release of Modern Warfare 3.
Impressive Pre-Order Numbers
Lazy gamer explains:
“Earlier estimations had Battlefield 3 selling 8 million units over all 3 platforms but after a fantastic showing at E3 these estimates have been bumped up to 11 million.”
This surge in pre-order numbers is a testament to the game’s strong presence and positive reception at E3. The event showcased the game’s advanced Frostbite 2 engine, which promises to deliver stunning graphics, realistic physics, and immersive gameplay. The anticipation is not just limited to the visuals; the game is expected to offer a robust multiplayer experience, which has always been a hallmark of the Battlefield series.
Gameplay and Features
Battlefield 3 is being developed by EA Digital Illusions CE (DICE) and is set to be published by Electronic Arts. The game will feature a variety of new gameplay mechanics and improvements over its predecessors. One of the most talked-about features is the introduction of a more dynamic and destructible environment, allowing players to interact with the game world in unprecedented ways. Buildings can be demolished, cover can be destroyed, and the terrain can be altered, adding a new layer of strategy to the gameplay.
The game will also include a comprehensive single-player campaign, which promises to deliver a gripping narrative and intense action sequences. Players will take on the role of various military personnel, experiencing the story from multiple perspectives. This approach aims to provide a more immersive and varied gameplay experience.
You can also view a few Alpha multiplayer videos of the new Battlefield 3 game here. These videos offer a glimpse into the game’s multiplayer mode, showcasing the large-scale battles, diverse maps, and a wide array of vehicles and weapons that players can utilize. The multiplayer mode is expected to support up to 64 players on PC, providing a chaotic and thrilling experience.
Community and Competitive Play
The Battlefield series has always had a strong community, and Battlefield 3 is no exception. The game is expected to have extensive support for competitive play, with features such as dedicated servers, clan support, and detailed stat tracking. These features will cater to both casual players and hardcore competitive gamers, ensuring that everyone can find their niche within the game.
Moreover, the game will include a robust post-launch support plan, with regular updates, patches, and downloadable content (DLC) to keep the game fresh and engaging. This commitment to ongoing support is likely to keep the player base active and invested in the game for a long time.
In conclusion, Battlefield 3 is shaping up to be one of the most significant releases of the year. With its impressive pre-order numbers, advanced gameplay mechanics, and strong community support, the game is poised to make a substantial impact on the gaming industry. As the release date approaches, the excitement and anticipation continue to build, promising an unforgettable experience for fans of the series and newcomers alike.
Source: Lazygamer
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