Sony has released a fantastic new PlayStation 3 advert which features all your favourite characters joining together to say thanks for the support from their human players.
How many characters can you count in the awesome new PS3 commercial video after the jump, and “When they tell your story, what will they say?”
Characters as they appear thanks to YouTube user shikhargautam:
All characters, as they appear: 0:47 Nathan Drake (Uncharted 3), Lightning (Final Fantasy XIII) 0:56 Cole (inFamous) with a Helghast (Killzone) behind 1:00 Isaac Clarke (Dead Space), Ghost (CoD: MW2), Agent 47 (Hitman) 1:06 Solid Snake (MGS4) 1:15 Sweet Tooth (Twisted Metal), Chell (Portal) 1:18 Sackboy (LittleBigPlanet) 1:20 Athena and Kratos (God of War) 1:23 Paul (Tekken) 1:38 Little Sister (BioShock) 1:46 Ezio (Assassin’s Creed 2) 1:50 ISA soldier (Killzone) 1:52 Chimera Hybrid (Resistance)
Can you see any more that he has missed? Let us know in the comments below.
The Significance of the PS3 Advert
This new PlayStation 3 advert is more than just a commercial; it is a celebration of the gaming community and the bond between players and their virtual counterparts. By featuring a wide array of beloved characters from various franchises, Sony is acknowledging the diverse interests of its player base. Each character represents a different genre and style of gameplay, from the action-packed adventures of Nathan Drake to the strategic stealth of Solid Snake. This inclusivity highlights the PS3’s versatility and its ability to cater to a wide range of gaming preferences.
Moreover, the tagline, “When they tell your story, what will they say?”, adds a personal touch to the advert. It encourages players to reflect on their own gaming experiences and the impact they have had on their favorite characters. This emotional connection is a powerful marketing tool, as it fosters a sense of loyalty and nostalgia among players.
Behind the Scenes: Creating the Advert
Creating an advert of this magnitude is no small feat. It involves meticulous planning and coordination to bring together characters from different game developers and publishers. Each character’s appearance had to be approved by their respective creators, ensuring that they were portrayed accurately and respectfully. This collaborative effort showcases the unity within the gaming industry and the mutual respect between different companies.
The advert also required advanced animation and CGI techniques to seamlessly integrate the characters into a single cohesive scene. The attention to detail is evident in the characters’ movements and interactions, making the advert feel like a genuine crossover event. This level of craftsmanship not only enhances the visual appeal of the advert but also demonstrates Sony’s commitment to quality and innovation.
In addition to the technical aspects, the advert’s soundtrack plays a crucial role in setting the tone and enhancing the overall experience. The music builds up the excitement and emotion, drawing viewers into the world of PlayStation. Combined with the stunning visuals, the soundtrack creates a memorable and impactful advert that resonates with players.
Source: Joystiq
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