A survey by Automaker.com showed that more than 50% of its younger users were interested in ways to buy cars without dealing with dealership sales representatives. In response, automakers are trying to reach out to consumers by creating virtual showrooms where buyers can use the internet to virtually view 3D images of vehicles before purchasing them.
These virtual showrooms will likely be available via mobile apps along with the usual desktop/laptop capabilities. The new technology will cost automakers a great deal of money to create, but could save them millions in the end. Instead of spending the money to build a car and various iterations for marketing purposes, they’ll now be able to make changes and show off variations virtually.
I think it’s a brilliant idea that, if implemented correctly, could give the auto industry a new spark.
Automotive salesmen aren’t really necessary now anyway. All they tend to do is tell you what you want to hear and try to get you to buy a car without considering all the implications of such a large purpose until it’s too late. That is to say, all they care about is their compensation.
Screw manipulative salesmen. I’d be more than happy to use a virtual showroom for my car buying needs.
What do you think?
Source – CNN