The Ford Mustang has been a staple in the US muscle car scene since it rolled onto the set back in 1964. It’s the only pony car to be in continuous production since its inception. Over the decades, the Mustang has evolved, adapting to changing automotive trends while retaining its iconic status. The latest version of the Mustang is the first to be sold as a world car available just about anywhere Ford operates, and the car has proven to be very popular.
Global Popularity and Market Expansion
The Mustang’s global appeal has been a significant factor in its continued success. The car’s availability in international markets has allowed Ford to tap into a broader customer base. The popularity is especially high in Australia, where Ford has announced that the Mustang has been sold out completely for 2016. Order banks in Australia have tallied up 4000 pre-orders, with 80% of that number secured with deposits. This impressive figure represents the entire 2016 allotment for the pony car Down Under. Granted, some of those orders will undoubtedly fall through due to financing issues and changed minds, but the demand is undeniably strong.
In addition to Australia, the Mustang has seen significant interest in Europe and Asia. In the UK, for example, the Mustang has been well-received, with enthusiasts eager to get their hands on both the EcoBoost and V8 models. The car’s blend of performance, style, and heritage makes it a compelling choice for car buyers worldwide.
Model Preferences and Market Trends
In Australia, the most popular version of the car is reportedly the GT hardtop, with 85% of orders for that model. The GT’s powerful V8 engine and classic muscle car aesthetics make it a favorite among enthusiasts. Ford thinks that the EcoBoost four-cylinder will become more popular after the initial orders are filled. The EcoBoost model offers a more fuel-efficient alternative without sacrificing too much in terms of performance, making it an attractive option for a broader audience.
In Australia, a V8 fastback manual sells for $54,990 Australian dollars. This price point positions the Mustang as a premium yet accessible sports car, appealing to a wide range of buyers. The EcoBoost model, while less expensive, still offers impressive performance and modern features, making it a viable option for those looking for a balance between power and efficiency.
The Mustang’s success in international markets can also be attributed to Ford’s efforts to tailor the car to meet local regulations and preferences. For instance, the European version of the Mustang includes features such as a smaller engine option to comply with emissions standards and a more refined suspension setup to handle the region’s diverse road conditions.
Moreover, the Mustang’s presence in popular culture has helped cement its status as an automotive icon. From its appearances in movies and TV shows to its role in motorsports, the Mustang has captured the imagination of car enthusiasts around the world. This cultural significance adds to the car’s allure, making it more than just a mode of transportation but a symbol of freedom and performance.
The Ford Mustang’s transition to a global market has been a resounding success. Its blend of heritage, performance, and modern features has resonated with car buyers worldwide. The strong demand in Australia and other international markets underscores the Mustang’s enduring appeal. As Ford continues to innovate and adapt the Mustang to meet the needs of a global audience, the future looks bright for this iconic pony car.
via CarAdvice
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