Intel’s plan for its new ultrabook platform is to get all manufacturers to retail their ultrabook notebooks for under $1,000, and we have already seen a few priced at under $1,000 with many others priced well over $1,000.
Now according to a recent report, Asus is hoping to launch a new range of entry-level ultrabook notebooks in April of 2012, with prices starting at around $600 up to $900. This move is seen as a strategic effort to make ultrabooks more accessible to a broader audience, thereby increasing market penetration and consumer adoption of these sleek, high-performance devices.
Asus’s Strategic Pricing and Market Positioning
Asus’s decision to price their new ultrabook range between $600 and $900 is particularly noteworthy. This pricing strategy is aimed at capturing the entry-level market segment, which is often overlooked by other manufacturers who focus on premium models. By offering ultrabooks at a lower price point, Asus is not only making these devices more affordable but also setting a competitive benchmark for other manufacturers to follow.
The lower price point is expected to attract students, young professionals, and budget-conscious consumers who are looking for high-performance laptops without breaking the bank. This could potentially lead to a significant increase in market share for Asus, as more consumers opt for their affordable yet powerful ultrabook options.
Technological Advancements and Future Models
Asus also intends to launch more ultrabook notebooks later this year, and pricing is expected to be around the $899 mark. The 2012 models with the lower price point will be based on Intel’s Ivy Bridge platform. The Ivy Bridge platform is known for its improved performance and energy efficiency compared to its predecessors. This means that consumers can expect faster processing speeds, better graphics performance, and longer battery life from these new ultrabooks.
In addition to the Ivy Bridge platform, future models are likely to incorporate other cutting-edge technologies such as solid-state drives (SSDs) for faster boot times and data access, high-resolution displays for better visual clarity, and advanced cooling systems to maintain optimal performance even during intensive tasks. These technological advancements will further enhance the user experience, making ultrabooks an attractive option for a wide range of applications, from everyday computing to professional work and multimedia consumption.
Moreover, Asus’s commitment to innovation is evident in their continuous efforts to improve the design and functionality of their ultrabooks. For instance, future models may feature thinner and lighter designs, making them even more portable and convenient for users who are always on the go. Additionally, Asus is likely to explore new materials and manufacturing techniques to enhance the durability and aesthetic appeal of their ultrabooks.
Source Slashgear
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