Asus and Amazon have announced that Asus will start shipping its notebooks and netbooks with Amazon’s Kindle PC software pre-installed. However, this initiative won’t apply to all models.
Netbooks and notebooks that are sold through Amazon will come with the software pre-installed, and it seems the reason behind this is that customers have asked for it.
Why Pre-Install Kindle PC Software?
The Amazon PC software is available as a free download, so we are not quite sure why this deal has been announced. However, it seems to be a strategic move by Amazon to increase the usage of their Kindle application on PCs. By pre-installing the software, Amazon ensures that users have immediate access to their vast library of eBooks, which could potentially lead to increased sales of digital books. This pre-installation also simplifies the process for users who may not be tech-savvy enough to download and install the software themselves.
Moreover, this partnership could be seen as a way to enhance the value proposition of Asus netbooks and notebooks. By offering a device that comes ready with Kindle software, Asus can appeal to avid readers and students who might find the pre-installed application a convenient feature. This could be particularly beneficial for students who need access to textbooks and academic resources available on Kindle.
Benefits for Users
For users, having the Kindle PC software pre-installed offers several advantages. Firstly, it provides instant access to Amazon’s extensive collection of eBooks, including bestsellers, new releases, and exclusive content. This can be particularly useful for people who travel frequently and prefer to carry a digital library rather than physical books.
Secondly, the Kindle app offers features such as adjustable font sizes, customizable backgrounds, and the ability to sync reading progress across multiple devices. This means that users can start reading a book on their Asus notebook and continue on their Kindle device or smartphone without losing their place.
Additionally, the Kindle app supports various formats, including PDF and MOBI, making it versatile for different types of reading materials. Users can also take advantage of Amazon’s Whispersync technology, which synchronizes bookmarks, notes, and highlights across all devices.
Another significant benefit is the integration with Amazon’s ecosystem. Users can easily purchase and download books directly from the Kindle app, making the process seamless and user-friendly. This integration also allows for personalized recommendations based on reading history, enhancing the overall reading experience.
Furthermore, the Kindle app includes features like X-Ray, which provides additional context and information about characters, places, and terms within a book. This can be particularly useful for academic reading or for those who enjoy diving deeper into the content.
In conclusion, while the Kindle PC software is available as a free download, pre-installing it on Asus netbooks and notebooks sold through Amazon offers several benefits. It simplifies access to Amazon’s vast library of eBooks, enhances the value proposition of Asus devices, and provides users with a seamless and enriched reading experience. This strategic partnership between Asus and Amazon is likely to appeal to a wide range of users, from avid readers to students and professionals.
via Crunch Gear
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