It looks like there may be a new range of Google TV set top boxes being launched in the not too distant future, and it looks like they will be based on an ARM platform.
According to reports, ARM and Google are currently working on a new range of set top boxes for Google TV, and this could end up with cheaper Google TV devices coming to market, which might help the platform.
Logitech’s Revue box is based on Intel’s CE4100 media chipset and currently retails for $299, which is quite expensive when you compare it to the $99 for the Apple TV.
Potential Pricing and Market Impact
It isn’t clear how much the ARM-based Google TV set top boxes will retail for, but we suspect they will probably be considerably cheaper than the Intel-based ones and may end up retailing somewhere between $100 and $200. This price reduction could make Google TV more competitive in the market, especially against other popular streaming devices like Roku and Amazon Fire TV, which also offer budget-friendly options.
The lower price point could attract a broader audience, making it easier for more consumers to access Google TV’s features. This could potentially lead to an increase in market share for Google TV, which has struggled to gain a foothold against more established competitors. Additionally, the ARM platform is known for its energy efficiency, which could result in lower power consumption and operational costs for users.
Specifications and Performance
It will be interesting to see what sort of specifications are included in the ARM-based Google TV set top boxes. Whether they will end up doing full HD in 1080p remains to be seen, or we could see them launching with support for HD in 720p. The choice of resolution will likely depend on the target market and the cost considerations.
For example, a 1080p resolution would be more appealing to users who prioritize high-definition content, while a 720p resolution could suffice for those who are more budget-conscious. Additionally, the ARM platform’s capabilities in handling various multimedia formats and streaming services will be crucial in determining the overall user experience.
Another aspect to consider is the potential integration of advanced features such as voice control, smart home compatibility, and enhanced user interfaces. These features could set the ARM-based Google TV set top boxes apart from their competitors and provide added value to consumers.
As soon as we get some more information on the new range of ARM-based Google TV set top boxes, we will let you guys know. The collaboration between ARM and Google could signify a new era for Google TV, making it more accessible and appealing to a wider audience.
via Slashgear
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