We have been hearing rumors for a while that Apple is working on a new TV subscription based service, although there are reports that Apple are having trouble convincing the content providers to use the service.
Now according to a recent report by the New York Post, Apple are expected to launch the new paid streaming TV service by the end of the year, of course this will probably depend on them signing deals with the various content providers.
For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.
Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.
Apple is expected to launch their third set top box next week, the Apple TV 3 at the same time as the new iPad 3 or iPad HD, and the company is also expected to launch their first Apple HDTV before the end of the year.
Source Mac Rumors
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