Apple announced its financial results for its fiscal Q2 of 2019, the company’s revenue was down 5% over the previous year. Apple did not reveal how many iPhones it sold in the quarter.
According to a recent report from IDC, iPhone sales are down some 30% over the same time last year, with an estimated 36.4 million iPhones sold.
In the same quarter in 2018 Apple sold a total of 52.2 million iPhones, other companies like Smsung has also seen a decline, whilst ones like Huawei have managed to sell more handsets, have a look at the chart below.
Apple had a challenging first quarter as shipments dropped to 36.4 million units representing a staggering 30.2% decline from last year. The iPhone struggled to win over conusmers in most major markets as competitors continue to eat away at Apple’s market share. Price cuts in China throughout the quarter along with favorable trade-in deals in many markets were still not enough to encourage consumers to upgrade. Combine this with the fact that most competitors will shortly launch 5G phones and new foldable devices, the iPhone could face a difficult remainder of the year. Despite the lackluster quarter, Apple’s strong installed base along with its recent agreement with Qualcomm will be viewed as the light at the end of the tunnel heading into 2020 for the Cupertino-based giant.
It will be interesting to see if Apple can turn its iPhone sales around, the higher prices have out many consumers off, whether they will introduce more affordable devices remains to be seen.