Earlier, it was reported that Apple will launch its iPhone trade-in program in September – after the launch of the alleged iPhone 5S and iPhone 5C. Under the program, users will be able to exchange an older iPhone with a new model for a discounted price. Today, more details have emerged about how the program will work and when it will roll out for public.
The program is known as “iPhone Reuse and Recycle Program” that will be rolled out in selected Apple stores starting August 30 – discarding the rumor about its launch in late-September. The rumor suggests that all iPhones will be eligible for trade-in except the original iPhone 2G.
The program will work in this way: after a customer who is looking for a new iPhone walks in the Apple Store, he will enter the information about his/her iPhone into the Easypay system – these are the devices that you will employees carrying around in the store. After that, the customer will be provided a value customer could get for the old iPhone that varies based on the condition of the device. However, do note that the device must be on-contract and activated at the time of exchange.
The employee will tell the customer that he could not get back the device after he agrees to the terms, but he will be given a chance to create a backup of his/her device. After that, the customer will be provided a new iPhone and a gift card that equals the amount of the old iPhone, and a plastic bag in which the customer will be asked to put his old iPhone. The old SIM card will be given back to the customer and Apple employee will help him/her set up his new iPhone.
The trade-in program is a very good initiative to boost the sales of iPhones. However, you will not get the same amount through Apple which you could get by selling your device elsewhere. It is expected that the unlocked, undamaged iPhone 5 16GB could go for $279 while the AT&T iPhone 5 will be worth $253. On the other hand, the 8GB iPhone 4 will be worth $120 to $140, while the CDMA version will cost $80. These prices are not fixed and can vary.
The program will be available in US for now, and will be pushed to other markets in the future.