ComScore have been busy crunching data and have today released a report using their new metric for tracking web traffic by device and connection, which reveals some very interesting statistics. In the analysis below of thirteen countries covering five continents, the table shows how traffic is sourced from various devices.
The table below shows that the iPad across all geographies, contributes more than 89 percent of tablet traffic across all markets and the share of non-computer traffic in the United States puts the iPad at a nearly 97 percent.
The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.
The Dominance of the iPad
The table without a shadow of a doubt shows that the iPad is the dominant tablet at this current time. This dominance can be attributed to several factors. Firstly, the iPad was one of the first tablets to hit the market, giving it a significant first-mover advantage. Apple’s strong brand loyalty and ecosystem also play a crucial role. Users who already own other Apple products, such as iPhones and MacBooks, are more likely to purchase an iPad to stay within the ecosystem.
Moreover, the iPad’s user-friendly interface, robust app store, and high-quality build have made it a favorite among consumers and businesses alike. Educational institutions and enterprises have adopted iPads for various applications, further boosting its market share. The availability of multiple models, from the budget-friendly iPad to the high-end iPad Pro, caters to a wide range of consumers, ensuring that there is an iPad for everyone.
Challenges from Competitors
But does any of its competition have tablets with the power to be able to take this away from the iPad? While the iPad remains dominant, competitors like Samsung, Microsoft, and Amazon are making strides to capture market share. Samsung’s Galaxy Tab series, for instance, offers a range of Android tablets that appeal to users looking for an alternative to Apple’s iOS. These tablets often come with features like expandable storage and compatibility with a wider range of peripherals, which can be attractive to certain users.
Microsoft’s Surface tablets, on the other hand, target a different segment of the market. With their ability to run full versions of Windows and compatibility with a wide range of software, Surface tablets are often seen as a viable alternative to traditional laptops. This makes them particularly appealing to business users and professionals who need a device that can handle more demanding tasks.
Amazon’s Fire tablets, while not as powerful as the iPad or Surface, offer a budget-friendly option for consumers. These tablets are particularly popular for media consumption, thanks to their integration with Amazon’s ecosystem of services, including Prime Video, Kindle, and Alexa.
Despite these challenges, the iPad’s strong brand recognition, extensive app ecosystem, and continuous innovation keep it ahead of the competition. Apple’s focus on improving the iPad’s hardware and software capabilities ensures that it remains a top choice for consumers and businesses alike.
For more information about the system and the results, jump over to the Comscore website.
Source: Mac Rumours : Comscore
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