According to a recent report by Mark Gurman from Bloomberg, Apple is working on a new Apple Neural Engine for AI.
The Apple Neural Engine is a dedicated processor for Artificial Intelligence and would be used in future iPhones and other devices.
Apple’s Push into AI
Apple has long been a pioneer in integrating advanced technologies into its devices, and the development of the Apple Neural Engine is a testament to its commitment to staying at the forefront of innovation. Engineers at Apple are racing to catch their peers at Amazon.com Inc. and Alphabet Inc. in the booming field of artificial intelligence. While Siri gave Apple an early advantage in voice-recognition, competitors have since been more aggressive in deploying AI across their product lines, including Amazon’s Echo and Google’s Home digital assistants.
An AI-enabled processor would help Cupertino, California-based Apple integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world. This could revolutionize the way users interact with their devices, making them more intuitive and responsive to individual needs.
Potential Applications and Impact
The potential applications of the Apple Neural Engine are vast and varied. In the realm of augmented reality (AR), for instance, an AI processor could significantly enhance the user experience by providing more seamless and realistic overlays. Imagine walking through a city and having real-time information about landmarks, restaurants, and shops displayed directly in your field of vision. This could be particularly useful for tourists and locals alike, offering a new way to explore and interact with the environment.
In addition to AR, the Apple Neural Engine could play a crucial role in the development of autonomous vehicles. Self-driving cars rely heavily on AI to process vast amounts of data from sensors and cameras to make real-time decisions. A dedicated AI processor could improve the efficiency and accuracy of these systems, bringing us closer to a future where autonomous vehicles are a common sight on the roads.
Moreover, the Apple Neural Engine could enhance the functionality of existing Apple products. For example, it could improve the performance of Siri, making it more capable of understanding and responding to complex queries. It could also enable new features in the iPhone and iPad, such as advanced image recognition and natural language processing, making these devices even more powerful tools for both personal and professional use.
As yet there are no details on exactly when Apple may include this new Apple Neural Engine in Apple devices, we are not expecting to see it in this year’s iPhone 8 handsets. However, the development of this technology indicates that Apple is laying the groundwork for future innovations that could redefine the capabilities of its products.
The Apple Neural Engine represents a significant step forward in Apple’s AI strategy. By developing a dedicated AI processor, Apple is positioning itself to compete more effectively with other tech giants and to bring new, advanced capabilities to its devices. While we may not see the immediate impact of this technology in the next iPhone release, its potential applications suggest that it will play a crucial role in the future of Apple’s product lineup.
Source Bloomberg
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