We previously heard that Apple would be launching its new Apple Watch at a number of luxury stores including one in Japan.
Now Apple has revealed a number of luxury department stores around the world where the Apple Watch will be sold, these include Selfridges in London.
Global Launch Locations
Selfridges in London is joined by Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo. All three stores will open on the 10th of April, which is the day that the device goes up for pre-order. This strategic move by Apple to place its smartwatch in high-end retail environments underscores the company’s intention to position the Apple Watch as not just a tech gadget, but a luxury fashion accessory.
The Wonder Room Experience
What is interesting is that in Selfridges, Apple’s new smartwatch will be sold in the company’s Wonder Room watch store. The Wonder Room is renowned for housing many luxury watch brands like Cartier, Tag Heuer, Bvlgari, Gucci, Chopard, and many more. This prestigious setting provides an ideal backdrop for the Apple Watch, aligning it with some of the most esteemed names in the watchmaking industry.
The Wonder Room is not just a retail space; it is an experience. It offers customers a unique blend of luxury, innovation, and craftsmanship. By placing the Apple Watch in this environment, Apple is making a statement about the quality and desirability of its product. The Wonder Room’s ambiance, with its elegant displays and attentive service, will likely enhance the appeal of the Apple Watch, making it more attractive to discerning customers who appreciate fine watches.
We presume that Apple will be selling their high-end solid gold Watch Edition in these luxury stores. The Apple Watch Edition, with its 18-karat gold case, is designed to compete with traditional luxury watches. It is not just a piece of technology; it is a statement of style and status. The presence of the Apple Watch Edition in stores like Selfridges, Galeries Lafayette, and Isetan Shinjuku will undoubtedly attract attention and spark interest among luxury watch enthusiasts.
Impact on Luxury Watch Market
We wonder how the device will impact the sales of luxury watches in these stores. The introduction of the Apple Watch into the luxury market could have several implications. On one hand, it might attract a new demographic of tech-savvy consumers who are interested in smartwatches but also appreciate luxury. On the other hand, it could pose a challenge to traditional luxury watch brands, as consumers might opt for the Apple Watch’s blend of technology and style over conventional timepieces.
Moreover, the Apple Watch’s integration with the Apple ecosystem, offering features like notifications, fitness tracking, and seamless connectivity with other Apple devices, provides added value that traditional watches cannot match. This could make the Apple Watch an appealing choice for consumers looking for both functionality and luxury.
In conclusion, Apple’s decision to launch the Apple Watch in high-end department stores around the world is a strategic move that highlights the company’s ambition to position its smartwatch as a luxury item. By placing the Apple Watch in prestigious retail environments like Selfridges’ Wonder Room, Apple is aligning its product with some of the most respected names in the watch industry. This move could attract a new demographic of consumers and potentially impact the sales of traditional luxury watches. It will be interesting to see how the market responds to this innovative blend of technology and luxury.
Source 9 to 5 Mac
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