According to a recent report from , Apple is in talks with movie streaming service EPIX, and the company is looking to secure a deal that will allow Apple to stream EPIX content on their Apple TV set top box and also the rumored Apple TV set.
Apple, which now sells a $99 set-top box that hooks up to a television set and lets users stream online content from Netflix and the MLB channel, opened discussions with three-year-old EPIX, created by Lions Gate Entertainment Corp, MGM and Viacom’s Paramount Pictures.
One of the sources told Reuters that any discussions would apply to its set-top box and also to upcoming devices that stream content.
Potential Impact on the Streaming Market
The potential deal between Apple and EPIX could significantly impact the streaming market. EPIX, known for its extensive library of movies and original programming, would provide Apple TV users with a broader range of content. This move could make Apple TV more competitive against other streaming devices like Roku, Amazon Fire TV, and Google Chromecast, which already offer a variety of streaming services.
Moreover, integrating EPIX content could attract new subscribers to Apple TV, especially those who are fans of the exclusive content that EPIX offers. This could also lead to increased sales of Apple TV devices, as consumers look for a comprehensive streaming solution that includes both mainstream and niche content.
Future of Apple TV and Streaming Services
The discussions between Apple and EPIX are still in the early stages, so it might take some time before any official announcements are made. However, this potential partnership indicates Apple’s ongoing efforts to expand its content offerings and enhance the user experience on its streaming devices.
Apple has been steadily increasing its presence in the streaming market. The company launched Apple TV+ in November 2019, a subscription service featuring original content like “The Morning Show,” “See,” and “Ted Lasso.” Adding EPIX to its portfolio would complement Apple TV+ by providing a mix of original programming and a vast library of movies.
Additionally, the rumored Apple TV set could revolutionize the way users consume content. If Apple successfully integrates EPIX into this new device, it could offer a seamless and enriched viewing experience. The Apple TV set could potentially include advanced features like 4K resolution, HDR support, and a more intuitive user interface, making it a strong contender in the smart TV market.
According to the report, the talks between the two companies are in the early stages, so it could be a while before we see the EPIX content arrive on Apple TV devices. However, the mere possibility of such a partnership is exciting for both Apple enthusiasts and streaming service subscribers.
The potential deal between Apple and EPIX could bring significant benefits to both companies and their users. For Apple, it represents an opportunity to enhance its streaming offerings and attract a broader audience. For EPIX, it provides a platform to reach more viewers and compete with other major streaming services. As the streaming market continues to evolve, partnerships like this one could shape the future of how we consume entertainment.
Source MacRumors
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