It has been reported this week by the Wall Street Journal that Apple is now partnering with more than 40 technology companies, many of which are small app development studios that have created business applications.
In an attempt to help increase iPad sales that have been declining for the past six quarters and break further into the business market, making the iPad a more indispensable business tool.
The new “mobility partner program” or MPP was first unveiled back in April although details are still sparse and some partners that are already involved are still not 100 percent sure how the partnerships will function. Mariella Moon from the Engadget website writes:
In what could have been early tests for the initiative, Cupertino invited the owner of a skincare company to attend a meeting with some MPP members after a visit to the Apple Store. They ultimately convinced her to switch to a partner’s accounting software, which she found more effective than her old bookkeeping method.
Another entrepreneur, a restaurant owner in Toronto, was compelled to buy three iPads after a meeting with yet another project partner. He uses those iPads as a digital cash register, and it allows cooks to see new orders instantly and prep food more quickly.
As more information becomes available about the new business initiative by Apple to take their iPad tablets further into the business market we will keep you updated as always.