With the traditional physical magazine market declining, the launch of Apple’s Newsstand application for iOS devices seems to have provided a new gasp of air for magazine publisher Conde Nast, at least in the short term.
The Newsstand App has helped increase their digital subscriptions by 268 percent per week on average, Monica Ray, Conde Nast’s EVP of consumer marketing, announced. But also acknowledged that the launch and hype surrounding Apple’s new iOS arrival will have helped fuelled the subscriptions.
It will be interesting to see if the subscriptions continue once the hype around the launch of iOS 5 and the new iPhone 4S subsides a little over the coming months.
The new Newsstand application which rolled out with the launch of Apple’s iOS 5 operating system earlier this month. Enables iOS users to be able to easily subscribe to digital editions of popular magazines.
Conde Nast currently has nine titles available on Newsstand at the moment : Allure, Brides, Glamour, Golf Digest, GQ, Self, The New Yorker, Vanity Fairand Wired, with Vogue, Bon Appetit and Conde Nast Traveler arriving on the app in early 2012.