Apple has a range of different subscription services at the moment, these include Apple Music, Apple Arcade, Apple News+, they are also launching Apple TV+ soon.
Apple Music costs $9.99 a month and Apple TV+ will cost $4.99 a month when it launches, according to a recent report, Apple may offer a bundle of these two services for a monthly fee.
Apple is apparently in talks with record labels about the possibility of bundling its new TV subscription service with its music subscription service for a lower monthly fee. Some labels are apparently onboard with the idea, others are apparently concerned about lost revenue.
At the moment the cost of Apple Music, Apple News+, Apple Arcade and Apple TV+ costs close to $30 a month. If all of these were offered for a lower monthly fee then this could help Apple get more subscribers.
Whether or not the various record labels will decide to agree to the idea remains to be seen, it would make sense to offer all of these subscription services as a single package.