Apple has launched a new book called ‘Designed by Apple in California,’ and the book features 20 years of Apple’s product design. This beautifully crafted book is a testament to the innovation and creativity that Apple has brought to the tech industry over the past two decades.
The “Designed By Apple In California” book features stunning high-quality pictures of Apple’s products over the last 20 years. It is available in two sizes, with prices ranging between $199 and $299. The book is dedicated to the memory of Apple’s late CEO Steve Jobs, who was instrumental in shaping the company’s design philosophy.
A Tribute to Innovation and Design
The book is not just a collection of images; it is a tribute to the meticulous design process that Apple is known for. Each product featured in the book is a result of countless hours of brainstorming, prototyping, and refining. From the first iMac to the latest iPhone, the book showcases the evolution of Apple’s design language. It includes iconic products like the iPod, which revolutionized the music industry, and the iPhone, which has become an indispensable part of modern life.
The book also delves into the materials and techniques used in the creation of these products. For instance, it highlights the use of aluminum in the MacBook line, which not only provides durability but also adds a premium feel to the device. The book also explores the introduction of the Retina display, which set a new standard for screen resolution and clarity.
The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
A Resource for Future Designers
Jony Ive, Apple’s chief design officer, emphasizes that the book is intended to serve as a resource for students of all design disciplines. It provides a behind-the-scenes look at the design process, offering insights into the challenges and triumphs that the design team faced. This makes the book not only a visual delight but also an educational tool for aspiring designers.
The book also includes anecdotes and quotes from the design team, providing a personal touch to the narrative. These stories offer a glimpse into the collaborative spirit that drives Apple’s innovation. For example, the development of the Apple Watch involved extensive research into materials and user experience, resulting in a product that seamlessly integrates into daily life.
You can find out more information about the Designed By Apple In California book over at Apple at the link below.
Source Apple
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