Apple has today launched another convenient way to track news and new apps from its App Store via its new Twitter account @AppStore, which is already listing around 48,243 followers as I write this.
The new @AppStore Twitter account will feature new apps in Apple’s iOS and Mac App Stores and provide exclusive offers for Twitter users and followers. It has already provided a quick promo and link to Nike’s Training Club app.
Exclusive Offers and Promotions
The @AppStore account has been officially verified by Twitter, ensuring its authenticity. The first post, “Welcome to App Store on Twitter! Follow us to discover new apps, get exclusive offers, and share with friends. #appstore” was retweeted by Apple’s verified @iTunesTV account. This move signifies Apple’s intention to use the platform not just for announcements but also for engaging with its user base through exclusive offers and promotions.
For example, the initial promotion of Nike’s Training Club app is a clear indication of the kind of content followers can expect. This app offers a variety of workouts and training plans, making it a valuable tool for fitness enthusiasts. By featuring such apps, Apple is not only promoting its App Store but also providing value to its followers.
Apple’s Social Media Strategy
Apple is well known for not engaging heavily in social media. Unlike other tech giants like Google and Microsoft, Apple doesn’t have an official Facebook or Twitter account for its main brand. This makes the launch of the @AppStore Twitter account particularly noteworthy. It suggests a shift in Apple’s strategy, albeit a cautious one. The account is expected to be more commercial than social, focusing on app promotions and exclusive deals rather than customer service or brand engagement.
This approach aligns with Apple’s overall brand philosophy of maintaining a certain level of exclusivity and control over its communications. By using a dedicated account for the App Store, Apple can keep its main brand separate while still leveraging the power of social media to reach a broader audience.
Moreover, the use of Twitter for app promotions is a smart move considering the platform’s real-time nature. Twitter allows for immediate dissemination of information, making it ideal for time-sensitive promotions and announcements. This can drive quick bursts of traffic to the App Store, benefiting both Apple and app developers.
In addition to promotions, the @AppStore account could also serve as a platform for app discovery. With millions of apps available, finding quality apps can be overwhelming for users. By curating and highlighting specific apps, Apple can help users discover new and useful applications, enhancing their overall experience.
Another potential benefit is the ability to gather feedback. While the account may not be used for direct customer service, monitoring replies and mentions can provide Apple with valuable insights into user preferences and issues. This information can be used to improve the App Store and the apps it features.
The launch of the @AppStore Twitter account marks a significant step in Apple’s social media strategy. By focusing on app promotions and exclusive offers, Apple can engage with its user base in a new and exciting way. While the account is expected to be more commercial than social, it still represents a shift towards greater engagement with the online community. As the account grows, it will be interesting to see how Apple leverages this platform to enhance its App Store and provide value to its followers.
Via Mashable
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
