Apple has launched a 2GB iPod Shuffle, and reduced the price of the 1GB version to $49.
Here’s the press release:
iPod shuffle Now Just $49
New 2GB Model Priced at $69
CUPERTINO, California¢â‚¬February 19, 2008¢â‚¬Apple today announced that its iPod shuffle, the worlds most wearable music player, is now even more affordably priced at $49 and that it is introducing a new 2GB model of the iPod shuffle for $69. The popular iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in five colors¢â‚¬silver, blue, green, purple and a (PRODUCT) RED special edition.
¢â‚¬Å“At just $49, the iPod shuffle is the most affordable iPod ever,¢â‚¬ said Greg Joswiak, Apples vice president of Worldwide iPod Product Marketing. ¢â‚¬Å“The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.¢â‚¬
The iPod is the worlds most popular family of digital music players with over 140 million sold. The lineup includes iPod shuffle, the worlds most wearable iPod; iPod classic holding up to 40,000 songs*; the incredible iPod nano with video playback and the breakthrough iPod touch with a revolutionary Multi-Touch¢ž¢ user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 75 percent of US automobiles.
Pricing & Availability
The new 1GB iPod shuffle is available immediately for a suggested retail price of $49 (US) through the Apple Store (www.apple.com), Apples retail stores and Apple Authorized Resellers. The 2GB iPod shuffle will be available later this month for a suggested retail price of $69 (US) through the Apple Store (www.apple.com), Apples retail stores and Apple Authorized Resellers. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.
*Music capacity is based on four minutes per song and 128-Kbps AAC encoding.
So now you get the new 2GB model for $69 not bad and the 1GB version is reduced to $49.