According to research firm Nielsen, Apple overtook RIM in October and is now the most popular smartphone OS in the US, with a 27.9 percent share of the smartphone market.
This compares to a 27.4 percent for RIM who are now in second place, and a 22.7 percent share for Google’s Android OS, with Windows Mobile in fourth place with a 14 percent share.
Followed by Symbian OS with a 3.4 percent share, Linux with a 3.3 percent share, and Palm’s webOS which has a 1.3 percent share. Both RIM and Apple have continued to lose ground to Google’s Android OS, which is up from 19 percent the previous month to 22.7 percent in October.
The Rise of Apple’s iOS
Apple’s iOS has seen a significant rise in popularity over the years, largely due to the innovative features and seamless user experience it offers. The iPhone, which runs on iOS, has been a game-changer in the smartphone industry. With its sleek design, intuitive interface, and robust ecosystem of apps, it has attracted a large and loyal customer base. The App Store, which offers millions of applications, has also played a crucial role in the success of iOS. From productivity tools to entertainment apps, the App Store has something for everyone, making the iPhone a versatile device for various user needs.
Moreover, Apple’s commitment to regular software updates ensures that users always have access to the latest features and security enhancements. This has helped build trust and reliability among consumers, further solidifying iOS’s position in the market. The integration of hardware and software in Apple’s ecosystem also provides a seamless experience across different devices, such as the iPad, Mac, and Apple Watch, making it an attractive choice for users looking for a cohesive digital experience.
Competition and Market Dynamics
While Apple has taken the lead, the competition remains fierce. RIM, known for its BlackBerry devices, once dominated the smartphone market, especially among business users. However, the lack of innovation and failure to adapt to changing consumer preferences have led to its decline. Despite this, RIM still holds a significant share of the market, indicating that there is still a loyal user base for BlackBerry devices.
Google’s Android OS, on the other hand, has been rapidly gaining ground. The open-source nature of Android allows various manufacturers to use the OS, leading to a wide range of devices at different price points. This has made Android accessible to a broader audience, contributing to its growing market share. The flexibility and customization options offered by Android also appeal to tech-savvy users who prefer a more personalized experience.
Windows Mobile, although in fourth place, has its own set of loyal users. Known for its integration with Microsoft Office and other enterprise solutions, Windows Mobile is often the choice for business professionals. However, the limited app ecosystem and less frequent updates have hindered its growth compared to iOS and Android.
Other operating systems like Symbian, Linux, and Palm’s webOS have relatively smaller shares of the market. Symbian, once a dominant player, has seen a decline due to the rise of more advanced and user-friendly operating systems. Linux, while popular in the desktop world, has struggled to make a significant impact in the smartphone market. Palm’s webOS, despite its innovative features, has failed to capture a substantial user base, leading to its minimal market share.
The smartphone OS market is dynamic and constantly evolving. While Apple currently holds the top spot, the competition from Android and other operating systems ensures that the landscape will continue to change. Consumers benefit from this competition as it drives innovation and offers a variety of choices to meet different needs and preferences.
via BGR
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