According to Bloomberg, Apple is currently in advanced talks with News Corp to try and create a deal that will allow Apple to sell 99-cent rentals of TV shows via iTunes.
Sources say the deal will allow users to rent programs for up to 48 hours from iTunes and that CBS Corp., NBC Universal, and Walt Disney Co are also in discussion with Apple over a possible partnership.
Potential Impact on the Streaming Market
The new content would give Apple users access to some of the most-watched TV shows and increase Apple’s strength and the appeal of its media devices such as the iPad, iPhone, and iPods. This move could give Apple a significant edge over rival companies like Netflix, Amazon, and Hulu, which already offer their own online video services. By providing a rental option at a lower price point, Apple could attract a broader audience, including those who may not want to commit to a monthly subscription service.
If the deal goes through, the new TV shows will be available to view 24 hours after the show is aired on TV and will not contain any commercials. This is a significant advantage for viewers who prefer an uninterrupted viewing experience. Additionally, the 48-hour rental period offers flexibility for users who may not have the time to watch the show immediately after renting it.
Strategic Timing and Market Positioning
Apple is planning to hold a special media event two weeks ahead of the prime-time TV season on the 7th of September in San Francisco. This timing is strategic, as it aligns with the launch of new TV shows and the increased viewer interest that comes with the start of the TV season. By announcing the new rental service at this time, Apple can capitalize on the heightened anticipation and potentially drive higher initial adoption rates.
Moreover, this move could be seen as part of Apple’s broader strategy to integrate more deeply into the entertainment industry. With the success of Apple TV+ and its original content, adding a rental service for popular TV shows could further solidify Apple’s position as a major player in the streaming market. It also complements Apple’s ecosystem, encouraging users to stay within the Apple environment for all their media consumption needs.
Apple has made no official comments on the deals and media as yet and calls the discussions rumor and speculation. However, the potential partnerships with major networks like CBS Corp., NBC Universal, and Walt Disney Co indicate that Apple is serious about expanding its media offerings. These networks have a vast library of popular TV shows, and their involvement could make the rental service highly attractive to consumers.
In conclusion, if Apple successfully negotiates these deals, it could revolutionize the way people consume TV shows. The 99-cent rental model offers an affordable and flexible alternative to traditional subscription services, potentially attracting a wide range of users. As the streaming market continues to evolve, Apple’s innovative approach could set a new standard for how media content is distributed and consumed.
Via Bloomberg
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
