According to estimates from IDC Apples new iAd mobile advertising service is poised to take 21 percent of the US mobile advertising market by the end of 2010.
Google, Microsoft and Yahoo have all lost market shares since Apple introduce its iAd network back in July 2010.
Google is expected to drop from 27 percent share down to an equal share with Apple of 21 percent, with Microsoft expected to drop to 7 percent and Yahoo on 9 percent and lastly Nokia on just 2 percent by the end of 2010.
A spokesman for Google said the search giant was “experiencing fast growth” this year, though the company declined to give its mobile ad sales for the full year. “If we are losing share, this market is growing faster than any one we’ve ever seen,” said Jason Spero, director of mobile for the Americas at Google.
Via Apple Insider