Apple revealed a number of facts about the iPad at their press event yesterday. Since the first iPad launched back in 2010, Apple has sold a total of 170 million iPads.
They also revealed details about how many iPad apps there are available to download from the App Store. There are now more than 475,000 apps to choose from, which is a testament to the thriving ecosystem that Apple has built around its tablet.
Apple’s CEO Tim Cook presented these figures at the Apple press event yesterday. He also said that the iPad makes up 81 percent of all tablet usage. This is a significant statistic that highlights the iPad’s dominance in the tablet market.
iPad Usage vs. Sales
Tim Cook didn’t specify the sales figures of the iPad, but rather focused on usage. This distinction is important because it suggests that people are using their iPads a lot more than owners of other tablets are using theirs. The 81 percent figure quoted in the Apple event is specifically for the US market and does not take into account the usage of tablets in other countries, including Europe. This means that the iPad’s dominance could be even more pronounced on a global scale.
The high usage rate of iPads can be attributed to several factors. Firstly, the seamless integration of hardware and software in Apple products provides a user-friendly experience that keeps customers engaged. Secondly, the vast array of apps available on the App Store caters to a wide range of interests and needs, from productivity tools to entertainment options. This makes the iPad a versatile device suitable for various tasks, whether for work, education, or leisure.
The Future of iPad in the Tablet Market
Apple has been very successful with their iPad range of tablets. With two new models launched yesterday, the iPad Mini 2 and the iPad Air, it will be interesting to see if they will continue to dominate the tablet market. The iPad Mini 2 comes with a Retina display, offering a higher resolution and better visual experience. The iPad Air, on the other hand, is lighter and thinner than its predecessors, making it more portable and convenient for users.
The introduction of these new models shows Apple’s commitment to innovation and improving user experience. The iPad Mini 2 and iPad Air are expected to attract a wide range of customers, from tech enthusiasts to casual users. Additionally, the continuous updates to iOS ensure that even older iPad models remain functional and relevant, which could contribute to sustained high usage rates.
Moreover, Apple’s focus on education and enterprise markets could further solidify the iPad’s position in the tablet market. The company has been actively promoting the use of iPads in schools and businesses, offering specialized apps and tools to enhance productivity and learning. This strategy not only expands the iPad’s user base but also fosters long-term loyalty among customers.
The figures presented by Tim Cook at the Apple press event underscore the iPad’s significant impact on the tablet market. With 170 million units sold and 81 percent of tablet usage in the US, the iPad has established itself as a leading device in its category. The availability of over 475,000 apps further enhances its appeal, providing users with endless possibilities. As Apple continues to innovate and introduce new models like the iPad Mini 2 and iPad Air, it is likely that the iPad will maintain its dominance in the tablet market for years to come.
Source TechCrunch
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