The top model gold Apple Watch retails for $17,000, although it looks like Apple has an even more expensive version of the device that is just for celebrities.
We have already seen celebs like Pharrell Williams wearing the Apple Watch, and now Apple has given another version of the gold Apple Watch to Beyoncé and Karl Lagerfeld.
Beyoncé posted photos of this new gold Apple Watch on her website. It appears to be the 42mm model and it comes with a solid gold band. Karl Lagerfeld has also been seen wearing the same watch, which can be seen below.
Apple has yet to announce this solid gold band for the Apple Watch. The company could keep this band exclusive to celebrities and not sell it.
Apple is obviously using celebrities like Beyoncé to advertise their Apple Watch, and they probably gave the watch to her for free.
The Strategy Behind Celebrity Endorsements
Apple’s decision to gift these exclusive gold Apple Watches to high-profile celebrities is a strategic move. By placing their products on the wrists of influential figures like Beyoncé and Karl Lagerfeld, Apple is leveraging their massive followings to generate buzz and desirability around the Apple Watch. This kind of marketing is not new; luxury brands have long used celebrity endorsements to elevate their products’ status and appeal.
For instance, when a celebrity like Beyoncé, who has millions of followers on social media, posts a picture wearing the gold Apple Watch, it instantly reaches a vast audience. This not only creates a sense of exclusivity but also makes the product more aspirational. Fans and followers often look up to these celebrities and aspire to own the same products they use, thereby driving demand.
Exclusivity and Luxury in Tech
The concept of exclusivity is a powerful tool in the luxury market. By creating a version of the Apple Watch that is not available to the general public, Apple is tapping into the allure of exclusivity. This strategy is common in the fashion and automotive industries, where limited editions and exclusive releases are used to maintain a brand’s luxury status.
In the tech world, this approach is relatively new but increasingly popular. Companies like Apple are blending technology with luxury, creating products that are not just functional but also status symbols. The gold Apple Watch with a solid gold band is a perfect example of this trend. It combines cutting-edge technology with high-end materials, making it a desirable item for those who can afford it.
Moreover, the use of precious materials like gold adds to the product’s perceived value. Gold has always been associated with wealth and luxury, and by incorporating it into their products, Apple is positioning the Apple Watch as a premium item. This not only justifies the high price tag but also sets it apart from other smartwatches on the market.
In conclusion, Apple’s strategy of using celebrity endorsements and creating exclusive, high-end versions of their products is a smart move. It not only generates buzz and desirability but also reinforces the brand’s image as a leader in both technology and luxury. While the average consumer may not be able to afford the gold Apple Watch, the allure of exclusivity and the association with high-profile celebrities make it a coveted item. This approach is likely to continue as Apple and other tech companies explore new ways to blend technology with luxury and exclusivity.
Source Gizmodo
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