Apple announced their new Healthkit and their new Health app at their WorldWide Developer Conference earlier this week, and both the new iPhone 6 and Apple iWatch are also expected to have a heavy focus on health an fitness tracking.
The company has now released a new TV Advert for its iPhone 5S, and the focus of the advert, appears to be on health and fitness, have a look at the video below.
As you can see from the video, Apple is highlighting a range of health and fitness applications as well as health an fitness gadgets from third part companies.
We suspect to see more of this over the next few months from Apple, before the release of the new iPhone 6 and also the iWatch, as both devices are expected to have a major focus on health and fitness.
The new iPhone 6 and iWatch are rumored to launch in September along with Apple iOS 8, although Apple has yet to confirm this, and they have said that iOS 8 will launch this fall.
The iPhone 6 is said to come with two different display sizes, one with a 4.7 inch display which will land in September, the other with a 5.5 inch display, said to launch in October or November.