Apple has filed a number of new trademarks in China, there are apparently nine in total and relate to new icons for Apple iOS 7. You can see some of the icons that the trademarks were filed for below.
The trademark filings were filed under international class 009, which basically covers everything from electronic devices, like smartphones and tablets to TVs and more. This classification is quite broad and includes a wide range of electronic and digital devices, ensuring that Apple’s intellectual property is well-protected across various types of technology.
Details of the New Icons
The new icons that Apple has filed trademarks for are part of the significant design overhaul introduced with iOS 7. This update marked a departure from the skeuomorphic design that characterized previous versions of iOS, moving towards a flatter, more modern aesthetic. The icons are simpler, with cleaner lines and a more vibrant color palette. This design philosophy was intended to make the user interface more intuitive and visually appealing.
Some of the icons included in the trademark filings are for core apps such as Messages, Photos, and Camera. Each of these icons has been redesigned to fit the new aesthetic, with subtle gradients and a focus on simplicity. For example, the Camera icon now features a minimalist camera lens design, while the Photos icon showcases a colorful flower-like pattern.
Implications for Apple’s Ecosystem
The filing of these trademarks is not just about protecting the new designs; it also reflects Apple’s broader strategy to create a cohesive and unified ecosystem. By ensuring that all their icons and user interface elements are consistent across devices, Apple aims to provide a seamless user experience. This consistency is crucial for maintaining brand identity and user loyalty.
Moreover, the new icons and the overall design changes in iOS 7 are expected to influence the design of third-party apps. Developers often look to Apple’s design guidelines when creating their own apps, and the new aesthetic will likely lead to a wave of app redesigns that align with iOS 7’s look and feel. This could result in a more visually harmonious App Store, enhancing the overall user experience.
Apple are expected to launch Apple iOS 7 on the 16th of September. This release date is highly anticipated, as it will bring a host of new features and improvements to the iOS platform. In addition to the redesigned icons, iOS 7 will introduce new functionalities such as Control Center, AirDrop for iOS, and enhanced multitasking capabilities. These features are designed to make the operating system more powerful and user-friendly.
The new iOS 7 will also be available with the new Apple iPhone 5S and 5C when they launch later this month. The iPhone 5S is expected to feature advanced hardware, including a faster processor and an improved camera, while the iPhone 5C will offer a more affordable option with a plastic casing available in various colors. Both models will come pre-installed with iOS 7, allowing users to experience the new design and features right out of the box.
In conclusion, Apple’s filing of new trademarks for iOS 7 icons in China is a strategic move to protect their intellectual property and ensure a consistent user experience across their devices. The redesigned icons are part of a broader effort to modernize the iOS interface and make it more intuitive and visually appealing. With the upcoming launch of iOS 7 and the new iPhone models, Apple is set to deliver a more cohesive and powerful ecosystem for its users.
Source Patently Apple
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