Apple’s free applications in the iTunes app store and the Mac app store have always been labelled as free, this included applications that came with in app purchases.
After pressure from the European regulators, Apple has now removed the word ‘Free’ from their app store, and these apps are now labelled with the word ‘get’ next to them.
The change has only happened in Apple’s app stores in Europe, Google did something similar earlier in the year, when they changed the way they labelled their free applications.
The European Commission has said that it wants app stores to remove confusion over free applications, which comes with in app purchases, and this is likely why Apple has made the changes in Europe.
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