It looks like [AAPL] has just purchased another mapping company, in the form of Canadian 3D mapping startup Poly9 Group. Poly9 makes a browser-based 3D globe similar to Google Earth.
Neither Apple nor Poly9 have confirmed the acquisition as yet, but a site has noted that two of the company’s employees are now relocated in Silicon Valley and are tied into a non-disclosure agreement.
Apple’s Strategic Moves in Mapping Technology
Last year, Apple purchased another mapping company, Placebase, which adds layers of data on top of maps. This acquisition was seen as a strategic move to enhance Apple’s mapping capabilities, potentially to compete with Google Maps. Placebase’s technology allows for the integration of various data sets, providing a more comprehensive mapping experience.
Poly9’s technology, on the other hand, offers a 3D perspective, which could be a significant addition to Apple’s mapping portfolio. The browser-based 3D globe created by Poly9 is similar to Google Earth, allowing users to explore the world in three dimensions. This could be particularly useful for applications in education, travel, and even augmented reality (AR).
Potential Applications and Future Developments
It isn’t clear as yet what Apple has planned for the Poly9 software, but there are several possibilities. One potential application could be the development of an “Apple Earth,” a comprehensive 3D mapping application that could rival Google Earth. This would allow Apple to offer a more immersive mapping experience to its users, integrating features from both Placebase and Poly9.
Another possibility is the integration of Poly9’s 3D mapping technology into Apple’s existing products. For example, Apple Maps could be enhanced with 3D views, providing users with a more detailed and interactive experience. This could be particularly useful for navigation, allowing users to see landmarks and terrain in three dimensions.
Additionally, Poly9’s technology could be used in conjunction with Apple’s AR initiatives. With the rise of AR applications, having detailed 3D maps could be invaluable. Imagine using your iPhone or iPad to explore a city in 3D, with augmented reality overlays providing additional information about landmarks, businesses, and other points of interest.
Furthermore, the acquisition of Poly9 could also have implications for Apple’s hardware. The company’s devices, such as the iPhone and iPad, could benefit from enhanced mapping capabilities, making them more attractive to consumers. For example, the integration of 3D maps could improve the functionality of apps that rely on location data, such as fitness trackers, travel guides, and social media platforms.
In conclusion, while the exact plans for Poly9’s technology remain unclear, the acquisition aligns with Apple’s ongoing efforts to enhance its mapping capabilities. Whether through the development of a new “Apple Earth” application, the integration of 3D maps into existing products, or the use of 3D mapping in AR applications, the possibilities are exciting. As Apple continues to innovate and expand its technological portfolio, the acquisition of Poly9 represents another step forward in the company’s quest to provide cutting-edge solutions to its users.
via Gizmodo
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