Expanding their “Shot on iPhone” series videos, Apple has published four new ASMR videos, each ranging between six and ten minutes in length. Apple has labeled the new video collection as ASMR Season 1 on its YouTube channel, indicating that more ASMR videos may be made available at a later date. Check out the first four embedded below.
What is ASMR?
ASMR stands for Autonomous Sensory Meridian Response, a phenomenon characterized by a tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. This sensation is often triggered by specific auditory or visual stimuli, such as whispering, tapping, or slow movements. ASMR videos have gained immense popularity on platforms like YouTube, where creators produce content designed to induce this relaxing and often euphoric feeling in viewers.
Apple’s Approach to ASMR
Apple’s foray into ASMR is part of its broader “Shot on iPhone” campaign, which showcases the impressive capabilities of the iPhone’s camera and audio recording features. By diving into the ASMR genre, Apple not only highlights the technical prowess of its devices but also taps into a growing trend that emphasizes relaxation and mental well-being.
“ASMR, shot and recorded on iPhone, to relax wherever you are. Immerse yourself in the delicate tapping of rainfall, without getting wet.”
The first video in the series captures the soothing sound of rainfall. The gentle tapping of raindrops creates a calming atmosphere, perfect for unwinding after a long day. The high-quality audio and video capture the essence of a rainy day, allowing viewers to immerse themselves in the experience without getting wet.
“ASMR, shot and recorded on iPhone, to relax wherever you are. Follow the satisfying crunch underfoot, wherever the trail takes you.”
The second video takes viewers on a nature walk, focusing on the satisfying crunch of leaves and twigs underfoot. This video not only provides a sensory experience but also encourages viewers to appreciate the simple pleasures of nature. The crisp audio captures every detail, making it feel as though you are walking along the trail yourself.
“ASMR, shot and recorded on iPhone, to relax wherever you are. Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art.”
In the third video, viewers can savor the rhythmic sounds of wood being scraped and shaved into a work of art. This video highlights the craftsmanship involved in woodworking, with each scrape and shave captured in stunning detail. The repetitive nature of the sounds can be incredibly soothing, making it an ideal ASMR experience.
“ASMR, shot and recorded on iPhone, to relax wherever you are. Unwind with the whispered legend of Ghost Forest.”
The final video in the series offers a whispered narration of the legend of Ghost Forest. The soft, hushed tones of the narrator’s voice create a sense of intimacy and relaxation, perfect for winding down before bed. The story adds an element of intrigue, making it a unique addition to the ASMR genre.
Apple’s ASMR videos are a testament to the versatility and quality of the iPhone’s camera and audio capabilities. By exploring different ASMR triggers, Apple provides a diverse range of sensory experiences that cater to various preferences. Whether you’re a fan of nature sounds, craftsmanship, or storytelling, there’s something for everyone in this collection.
Source: Apple
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