According to a recent report by the Wall Street Journal, Apple is in talks with Comcast on a new TV service. The new service will apparently deliver live streaming and on demand content from the cloud.
What is interesting about the reported service, is that it would use traffic which is different than public internet traffic, this would make then service faster.
Apple’s intention is to allow users to stream live and on-demand TV programming and digital-video recordings stored in the “cloud,” effectively taking the place of a traditional cable set-top box.
Apple would benefit from a cable-company partner because it wants the new TV service’s traffic to be separated from public Internet traffic over the “last mile”—the portion of a cable operator’s pipes that connect to customers’ homes, the people familiar with the matter say. That stretch of the Internet tends to get clogged when too many users in a region try to access too much bandwidth at the same time.
Apple’s goal would be to ensure users don’t see hiccups in the service or buffering that can take place while streaming Web video, making its video the same quality as Comcast’s TV transmissions to normal set-top boxes.
Apple and Comcast are apparently still in the early parts of their discussions, and Apple are looking to provide Apple TV users with the same quality of service that Comcast customers would get from their cable boxes.
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